IN: Inspiration

TWENTY EIGHT VISION

The work of local industrial design studio 20Eight Design is being seen everywhere, thanks to a creative vision that is transforming base concrete into sublime contemporary products.

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The work of local industrial design studio 20Eight Design is being seen everywhere, thanks to a creative vision that is transforming base concrete into sublime contemporary products.

20Eight Design is a Pretoria-based design studio renowned for its innovative handling of concrete. Founding partners, Handre de la Rey and Inge de Beer are both from an architectural background and it is this grounding in building design that fuels their joint curiosity to make use of materials that are traditionally used in the construction industry – like cement. They are fascinated by concrete and its various applications…

Lamp

'We have always been interested in the way things are made, the art behind the objects,' they say. But they also have a healthy interest in the art, or aesthetic dimension of the products themselves, as many of their designs have a decidedly sculptural bent to them. “Materiality and texture is critical in our designs as we are driven by the visual and tactile as a complete experience,” they explain. Concrete predominates as the base material in their product range, which includes objects such as a Scandinavian-style concrete pendant light and a monumental concrete washbasin.

Basin

When it comes to concrete, they’ve always “wondered how to manipulate the material properties to push their application to new limits.” This is evident in their exquisite, boundary-defying work. As opposed to the standard application of cement in building structures, de Beer and de la Ray constantly look at new ways of incorporating concrete into exciting product design that shifts the use of concrete; instead showcasing the solidity, durability and tactile properties of the medium as an integral décor element.

The duo’s successful designs have been receiving some well-deserved attention. 20Eight Design were selected to show their work at the Design Indaba 2015. Later in the same year, the concrete washbasin and birdfeeder were both chosen by curator Cathy O’Clery to form part of the prestigious “100 Beautiful Things” exhibition at 100% Design South Africa 2015.

The Feed

Most recently, they were the perfect fit to work with the Creative Director of Wild Olive African Artisans, Marioara de la Tara, on a new 100ml bath oil bottle. Read more about this latest project in our journal: http://bit.ly/1le6Gsw.

So what motivates this working couple to keep pushing the boundaries? “Knowledge is the greatest driving force behind everything we do,” says the duo. Get to know the work of 20Eight Design via: http://www.20eight.co.za.

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