IN: Competition advice


If you’re planning on entering the PPC Imaginarium Awards, the first thing you’ll need to supply after registration is a conceptual statement that summarises your artistic vision. We’ve put together a helpful guide to crafting the perfect conceptual statement.


After registering for the PPC Imaginarium Awards, entrants are required to submit a 250 word conceptual statement that outlines their artistic vision. The merit of every entry will be judged according to this statement, and Imaginarium hopefuls will only be asked to start work on their project if their conceptual statement stands up to the judges’ scrutiny.

It goes without saying that it’d be a shame if you had to bow out of the competition at the very first hurdle. So, to avoid that happening, we’ve put together a simple set of pointers for writing a great conceptual statement.

1. What’s Your Idea in a Nutshell?

The most important part of your conceptual statement is a simple summary of what it is you want to create – the “elevator pitch”. What is it you want to create, what is noteworthy about it and why should people take an interest? If you can clearly and briefly articulate this, most of the job is done.

2. What Role Does Concrete/Cement Play?

Obviously concrete and cement take centre stage at the PPC Imaginarium Awards, so you need to let the judges know exactly how you plan to integrate one or both of them into your piece. What role, specifically, will concrete or cement play in your final creation?

3. What Will it Look Like?

For the design categories in particular, you might find it useful to provide a quick overview of how your creation will be constructed and what the final piece will consist of.

4. Why Should People Care?

Absolutely crucial to include in your conceptual statement is a “why”. What is it about your idea that will make people stand up and take notice? Is it a social commentary? Does it use materials in a novel way? Is it a new innovation? Does it have practical application? Find the reason for people to take interest.

5. What’s Your Inspiration?

Were you inspired by something or somebody? An artistic tradition, a design style, a cultural tradition, a historical event or a person? If so, let us know what sparked your creativity.

Include these five things in your conceptual statement and you will put yourself in the best position possible for making it through to the next round.

Register now and submit your concept before the 31 August deadline!

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