IN: Inspiration

MEET THE JUDGES: ALAYNE REESBERG / NATIONAL

Alayne Reesberg has had a fascinating and varied career – one which has taken her all over the world and back home again, where she now holds the position of CEO of Cape Town Design. The PPC Imaginarium is delighted to have Alayne on board as one of our national judges.

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A Global Career

Although born in Ladismith, Alayne Reesberg spent her formative years in Upington in the Northern Cape. She was educated at the University of Cape Town and then followed a career in diplomacy that took here all over the world working for the United Nations. In 1997, Alayne graduated with a Master's degree in Communication Studies from the University of Montana and spent some years in management consulting. She joined the Microsoft Corporation at its Seattle headquarters in 2001, where she worked for six years in Bill Gates' Enterprise Division. Her work for Gates entailed intensive relationship management between the company and its 100 top enterprise accounts, connecting with CEOs, CIOs, CTOs and CFOs of the client companies.

From 2007 until she took up the position as CEO of Cape Town Design, she ran her own human capital development consulting company, working with many of South Africa's blue-chip corporations.

The World Design Capital

Alayne is credited with leading and delivering a successful World Design Capital for the City of Cape Town in 2014 by creating an important legacy – one which focuses on understanding what design means and how it can be used to transform lives.

Through her impressive networking capacity and ingenuity, Alayne has played a big part in attracting myriad creators and inventors to Cape Town who are creating a new economy around the ‘maker culture’ within the city. This includes the launch of the globally successful Maker Faire in Cape Town.

Alayne describes the position as her dream job – the perfect amalgamation of her passions for design and facilitation, in a high pressured, vibrant and ever-changing working environment.

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