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JEWELLERY FINALIST 2016/COENRAAD OELOFSE

I have created a silver and cement pocket watch...

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I have created a silver and cement pocket watch for the PPC Imaginarium Awards. I grew up in a household where some of our most prized possessions were antiques. During the brainstorming process, the thought of designing an old and often forgotten piece of jewellery appealed to me.

I prefer designing jewellery for men, and have noticed that lately, watches are regarded as jewellery and fashion accessories, rather than being purely functional. A pocket watch, with its chain, can be the ultimate vintage or retro jewellery piece for a gentleman.

To combine it with cement, which has the ultimate masculine characteristics of sturdiness and dependability, seems apt. Time and cement form part of our daily lives, although we seldom spare a thought for the importance thereof. A pocket watch designed using PPC Cement would be an appropriate way to honour both.

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