May 21IN: NewsINDUSTRIAL DESIGN CATEGORY FINALIST / GIULIA ODENDAAL Through the inventive use of PPC cement, Giulia gives new meaning to childhood memories. We have a look at her design and process. ShareFrom Concept to ProductionFor 2014 Imaginarium finalist, Giulia Odendaal, the popular American doodle Kilroy is intrinsically linked to memories of teenagehood. During class, she would cover her desk in etchings of his face, much to the disapproval of her teachers. Through the use of PPC cement, Giulia has reimagined Kilroy as a desktop organiser. As you can see, the result is magnificent and the piece deserved its place as one of the finalists at the PPC Imaginarium Awards 2014.The PieceThe Kilroy desktop organiser is a quirky, decorative, functional desktop organiser, designed specifically to house all the objects Giulia needs on a daiy basis. The base is made from PPC cement, which not only gives the piece its unique finish, but makes the organiser weighty and sturdy. Unlike traitional organisers, Giulia’s design has taken into account mobile devices and there is space for both a mobile phone and tablet. There are even two special cavities for lipsticks! The combination of beauty and functionality was one of the factors that captured our attention and led to Giulia being named one of the finalists.The MethodGiulia designed the entire piece on AutoCAD, rendering the project on Lightwave. The concrete mix was cast in a once-off polystyrene mould. It was then stripped, sanded and sealed. With the copper plate added, the final product is both striking and functional.A Growing TrendConcrete might seem like an unusual medium from which to make stationery, but designers all over the world are taking to it. Have a look here for some further inspiration. Who knows? You might even be come up with a wonderful idea for your own submission!Take a Look at Magnus Pettersen's Concrete Stationery CreationsLearn How to Make a Concrete iPad StandShare your creationAre you a designer like Giulia, with a penchant for reimagining everyday objects? Apply now for the 2015 Imaginarium. It’s time to get mixing.Related ArticlesMarch 21IN: NewsEMERGING TALENT POPS UP AT THE AVA GALLERY March 13IN: NewsTalent From Emerging Creatives Showcases At Pop-Up Exhibition At Nelson Mandela University Bird Street Gallery, Port ElizabethMarch 06IN: NewsMeet the Judges - Pieter Mathews, 2019February 18IN: NewsMeet the judges – Adelheid von Maltitz, 2019February 15IN: NewsMeet Judge & Curator Stephen HobbsFebruary 15IN: NewsDon’t forget the deadline!