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FILM FINALIST 2016/HEIDI SALZWEDEL

The Film "Equivalence" visually brings the begging man and the wealthy newspaper reader together, into the same urban space for public inquiry.

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In 2009, hidden camera footage was captured of a public art project entitled "Urban Interactions". This public art street intervention comprised a life-size concrete sculpture of a street musician busking on the street corners of Grahamstown for money. The public waited for the beggar to move, even paid him to move, but he never did.

A number of years later, in 2015, part two of the intervention was completed in Stellenbosch. "Fail and Guard" involved a concrete sculpture representing the life of a wealthy woman reading the "Fail and Guard" newspaper at a local coffee shop. The newspaper asks questions, instead of stating the news. The questions point to the notions of failing, yet also the potential to guard, in terms of economic equality within a given space.

"Equivalence", co-directed and produced by Heidi Salzwedel and Charl du Preez is the culmination of these two public art interventions. By means of a strategically hidden camera, it visually captured moments of the general public responding to both characters, as they inhabit the coffee shop and Grahamstown taxi rank.

The sculptures were crafted using cement for many reasons; one such reason is that cement lends itself to depicting characters that may be perceived as racially neutral or ambiguous. The two characters unwittingly elicited the most intriguing reactions from passers-by. "Equivalence" visually brings the begging man and the wealthy newspaper reader together, into the same urban space for public inquiry.

Film URL: https://youtu.be/zzDAW7Z6-s0

PPC IMAGINARIUM

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