IN: Inspiration


Italian watchmaking company Terra Cielo Mare incorporates concrete into a slick limited-edition timepiece.


Terra Cielo Mare (meaning Earth Sky Sea), as its name suggests, incorporates natural colours and textures into its various designs. In Orienteering Concrete, a limited-edition watch design, it has gone one step further, fashioning the piece’s dial out of the titular material. Man-made out of earthly substances, the watch is basedon the original Orienteering BP design worn by Brad Pitt in the movie World War Z.

The dial, which has been engraved with a carbon dioxide laser, is actually a nod to the Brutalist architecture movement of the mid-twentieth century, while the watch is a tribute in itself, both to the explorers of modern urban environments and to modern architecture.

PPC Imaginarium

In fact, Terra Cielo Mare’s entire Orienteering collection is dedicated to exploration, on land and over sea, an undertaking always made simpler through use of a compass, which is exactly what Orienteering Concrete, like other watches in the collection, doubles as. The watch functions as a solar compass, and on its back case there is a stellar map with which wearers can orient themselves at night.

“Orienteering is a watch made for explorers by explorers,” explains Luca Fontana, CEO of Terra Cielo Mare, in an interview with Highsnobiety. “When I travel in the cold wilderness and all my batteries have died from the cold, I use its patented solar compass to find my way and when I get home, I think how I can improve it. It’s like wearing a pair of real running sneakers, you are showing people your sporty fashion personality, but you can also go for a run when you leave the office.”

PPC Imaginarium

With such impressive functionality, plus the inclusion of a concrete face, Orienteering Concrete is like a miniature sundial that you can carry around with you. Such a notion makes one think of the strides humans have made in more easily being able to tell the time and orient themselves across various landscapes and at sea. The watch’s concrete dial seems an inadvertent reminder of how far we’ve come.

Photography: Luca Fontana

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