Visitors to the recent Turbine Art Fair - or #TAF2016 - were greeted by an impressive display of PPC Imaginarium finalists’ work. Our head-turning exhibition took pride of place in the entrance foyer of the incredible Turbine Hall in Newtown, where our installation attracted a steady stream of attention.
The Turbine Art Fair was held for the fourth year and took place from 14 -17 July 2016. The event aims to promote new work and talent and to create a new art audience and collector base. Exhibitors - whether galleries, collectives or dealers - are invited to exhibit contemporary artworks. No artwork can be sold for more than R40 000, making art accessible and affordable.
The synergies with the PPC Imaginarium are clear. With TAF dedicated entirely to emerging art, the event is an excellent platform for the PPC Imaginarium Awards – which is similarly all about un-established artists and designers!
TAF16 was organized and sponsored by the Forum Company. According to Glynis Hyslop, Managing Director of The Forum Company, “Over 50 galleries and exhibits from across South Africa showcased the finest contemporary and emerging African talent.”
The PPC Imaginarium was the first port of call for guests seeking out new talent. The substantial, 60 square meter exhibition, occupied almost the entire main foyer at ground level. The installation and was designed and erected by artists Mark Erasmus and Stephen Hobbs. For the first time, the exhibition display information incorporated digital QR codes linked to the PPC Imaginarium website that interested buyers could use to make purchase enquiries about the works on show.
During the event, Daniel van der Merwe (who steers the PPC Imaginarium) was interviewed by the film crew from Business Day TV, in connection with PPC’s ongoing and longstanding support of the arts and the numerous BASA Awards the company has won for its CSI commitment. Furthermore, he and Sculpture Finalist, Kyra Simone Pape, were both asked for comment by Eye Witness News.
Watch our video of the #TAF16 installation on our facebook page. For more info on the event itself, visit www.turbineartfair.co.za.